Add some flair to your emails

Rob Fenn

Update your email signature design for that professional touch.

On average, we send around 40 business emails per day. We’re so used to it, it’s easy to forget that it might be the first impression people receive you. So, as with any other form of marketing, you should make it count!

76% of UK businesses describe email marketing as ‘important’ or ‘very important’
8% of businesses achieve more than half of their sales through email
68% of UK smartphone owners use their device to check email

With your email software, you can set up a bespoke email signature to really make your emails stand out. Not only does it help you look more professional, it’s also an opportunity to shout about what you do, share an offer, or build trust with testimonials.

Recently, we were asked to help create a slicker looking email signature for Excelerate Consulting. As a company providing business coaching, they realised the importance of setting a good example, so we got to work on a new design.

Keep it simple

The size of files in an email can trigger junk or spam filters, so we created an email template design that was simple, but professional looking.

Because a lot of Excelerate’s work is 1-to-1, we felt it was important to incorporate a headshot of each member of staff. We also added links to social media profiles, so recipients can quickly research Excelerate and build faith.

As we built the signature in HTML, elements are easily replaceable and editable. Crucially, the email signature isn’t also just one single image, which can easily be blocked by email clients.

Take a look for yourself, here's Excelerate Consulting's Emily Lockwood's signature below.

Excelerate Consulting Email Signature Design

It's important to remember that sending all those emails means signatures can get pretty familiar, quickly. It's worth rotating messages to keep people's attention. Take a look below for some examples!

Fancy your own email signature? They cost less than £50, and once created, are easily replicated for other members of staff. Read more about how Miss MPS helps small businesses get the edge, by viewing our range of Virtual Assistant services.

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