Blog Post

Startup Tips: How to look like a bigger company

Clare Runham

Want to swim with the big fish? Check out our latest startup tips.


Trust is arguably the most important factor when choosing to do business with someone else. It doesn’t matter how cheap something is, if you don’t trust them, you probably won’t take that risk, at least with your own money!

Sadly, despite many small businesses offering a better service, it’s the trust factors that often mean people look for the all too familiar “safe” choice – a bigger competitor that’s been around longer than you have. In fact, people will frequently pay more for a worse service, because there’s that perceived safety.

Nobody gets fired for buying IBM

The instantly familiar quote for anyone in the IT sector - “Nobody gets fired for buying IBM” – is the perfect interpretation of our evolutionary make-up to be risk adverse.

In their heyday, IBM was a safe bet for software or IT consultancy. For every project, they may not have necessarily been the best choice, but job security for the decision maker was paramount, just in case things did go wrong.

How to even the odds

So, if you’re the David against the Goliaths, there’s no getting away from the fact that people will see advantages to choosing a more established rival – you need to tackle the problem head on. The good news is some simple changes could end up saving you money, as all often too businesses will cut their prices to compete, when it’s not cost that’s the issue.

Here’s our suggestions:

Revamp your Website

First impressions are everything. In the last few years, some excellent self-build website options (e.g Wix) have launched that require zero technical skills – it’s simply drag and drop - which look like they have cost many thousands. Within a few hours, you can have a good-looking website that already helps to make your business look more established, especially if you invest in good photography. If you need some help, we have built many with clients over the last few years.

Develop a Brand

Still using a logo that you created in Microsoft Word? For next to nothing, you can go on People Per Hour or Fiverr and get something far more impressive created that will really help your business look the part and increase confidence. This goes back to first impressions - a professional logo gives the perception of an established business.

Get a Landline

If your only contact number is your mobile phone’s, you instantly reveal yourself to be the small business that you are. More importantly, the fact its mobile, instantly raises a red flag. Does that mean you’ll just disappear without notice? It costs less than £20 to purchase a landline (we can help out there!) that you can re-direct to your mobile. Better yet, our Virtual Receptionist service means we can take your calls and make it seems like you have your own reception, customer care line, or bookings team.

Ask for reviews

To build trust, you’re going to need to demonstrate credibility by showing reviews. Just having a couple on your website isn’t enough – people will jump on Google to dig deeper, so you should have more than a handful on Google’s free review platform, or invest in the paid-for alternatives (e.g. Feefo or Trustpilot) if you really want to build trustworthiness. Not only will reviews help your conversion rate, they help with your Google rankings too.

Register a Virtual Address

Most start-ups don’t have an office, and many business owners don’t like the idea of advertising their home address across the web. The issue with that is having no physical address listed is an instant trust killer. There’s security in knowing that, if anything goes wrong, you can knock on a door and discuss it. So how do you get round the issue? Use a virtual mailing address – it builds trust, makes you look bigger, and protects your home.

Get your face out there

Why do people like dealing with small businesses? Because its more personal! People trust people more than they do companies, so why not tie this benefit up with the most important form of digital marketing – video. Consumers are increasingly impatient and would rather watch a video than read. So, if you have the confidence, here’s your opportunity to build trust and set yourself apart.

A few simple steps can help build trust, giving you that vital foot in the door to demonstrate that you really can do better than the big guys. These techniques aren’t huge investments yet have been proven to help win more work. So what’s stopping you?

Miss MPS is a Virtual Assistant business based in East Malling, Kent. We help small businesses grow by taking care of time-sapping admin, phone calls, and everything else mentioned in this article.
by Clare Narramore 11 November 2024
When most people think of administrative roles, they often assume it’s all about answering calls, scheduling meetings, and managing email correspondence—the so-called "big three." It’s no surprise that this has led to a widespread perception that administrative work is monotonous, repetitive, and predictable. Well, at Miss MPS, we’re here to set the record straight: nothing could be further from the truth. In fact, our days are filled with exciting, unpredictable tasks that keep us on our toes—and we LOVE it. For those of you who have read our previous blog post , where we detailed the thrilling experience of organizing the charter of a private yacht for one of our clients (yes, that actually happened!) you might already have a sense of just how closely we work with our clients to ensure their lives run smoothly outside of just their business. A Tail-Wagging Adventure: Helping Our Client Move to Ibiza with Her Fluffy Companion Speaking of management, let’s dive into one of our more recent tasks, which illustrates the kind of unique and varied requests we handle at Miss MPS. One of our clients, a busy entrepreneur, recently decided to make a big move to Ibiza. Along with her, she was bringing her adorable, four-legged friend—a fluffy bundle of joy who plays an important part in her life just like her business endeavours. Therefore our job was to ensure that the move was as seamless as possible for both her and her dog. Now, moving abroad can be stressful enough, but when you throw a pet into the mix, there are a ton of logistics to consider. We dove into researching pet-friendly airlines and travel rules to make sure her beloved dog could join her on the journey. We checked out different travel policies and found the best options, so her furry friend can travel comfortably and safely! All our client will have to do is to pack her bags—and maybe throw in a pair of extra sunglasses for her dog to wear on the sunny beaches of Ibiza! We’re Problem Solvers, Not Just Assistants At Miss MPS, we’re more than assistants—we’re the ultimate problem solvers. Whether it’s planning events, handling the difficult part of travelling such as logistics, or managing surprise tasks (like pet relocations!), we tackle everything with creativity and a smile. No two days are ever the same, and that’s what makes our work so fun. Why We Love What We Do We get to know our clients, help them live their best lives, and handle everything from the big stuff to the small details. It’s a mix of personal and professional, and we wouldn’t have it any other way! Plus, who wouldn’t enjoy a job where one day, you’re organising a business meeting, and the next, you’re figuring out how to fly a dog to Ibiza in style? So, the next time someone tells you admin work is boring, send them our contact form . We’ll show them just how exciting and diverse our world is at Miss MPS!
by Clare Narramore 5 November 2024
Starting a small business can be very daunting, especially when other businesses in the same field are already established and continuing to grow with their current customer base, who clearly really like what they do. How do I compete and attract clients when they are the clear choice for new clients to go to? Well, believe it or not, the fact that they do stand out is what will aid you in developing a vital strategy that will differentiate your services and attract clients. Think of it as the student growing stronger than the master—except it’s a one-sided mentorship, as your competitors did not take you personally under their wing. We use a process called Competitor Analysis to research your competitors and, quite frankly, see what has worked for them and what hasn’t. Concerning our recent work, we conducted a competitor analysis on SUP board sellers for our client, comparing a wide range of companies and their insights to see what our client could add to their strategy. You can fill out our form to test your business today! So, what can I learn from my competitors? Strengths and Weaknesses: There is no better way to identify your own strengths and weaknesses than by examining your competitors and how they are perceived. Finding out things such as your competitor’s huge brand awareness or low prices isn’t supposed to deter you. By learning this, you can see what to include in your business strategy because, clearly, customers like this! Furthermore, the identified weaknesses can serve to help you understand where you might have an advantage, filling the gaps your competitors have left. These insights provide you with the opportunity to offer a more complete or improved solution to your audience. The Market You Operate In: Your competitors are a reflection of your market. By studying them, you gain a deeper understanding of who your target customers are, what motivates their decisions, and which trends are driving the industry. Do your competitors focus on premium pricing? Or do they win over customers with affordable rates and fast service? This kind of knowledge helps you position your own offering in a way that resonates with the current market demand. Spot Industry Trends: By researching competitors over time, you can spot emerging trends and shifts in consumer preferences. Do your competitors emphasise sustainable practices? Are they focusing more on digital platforms or offering unique payment options? These trends can serve as valuable opportunities to align your business with the direction the market is moving, ensuring you remain relevant and ahead of the curve. Future Business Strategies: Competitor analysis doesn’t just offer a snapshot of the current landscape; it helps predict future moves. Observing how businesses evolve their products, customer service approaches, or marketing strategies can offer hints about where the market is headed. This foresight allows you to stay agile and plan proactively instead of reactively. Conclusion: Using Research to Drive Your Success By including a well-structured research process, such as competitor analysis, in your business strategy, you stay informed and gain an advantage over your competition. Analysing what works and what doesn't in your industry helps you improve your offering and establish your own unique position. Research empowers you to innovate, improve, and, ultimately, outperform your competition. Whether capitalising on their weaknesses or adopting industry trends before they become mainstream, staying competitive is all about staying informed. Want to give your business a competitive edge? See our page on Competitor Research or contact us directly on our email and we’ll help you use the power of research today!
by Clare Narramore 28 October 2024
Imagine this: it’s a busy day in the office, the phone won’t stop ringing, and you’ve received the nth email from someone you really don’t want to deal with. Now, you are looking at the clock, wondering how it is only 9:20 am on a Monday and if it isn’t too early to go on your lunch break. Then you hear it—the soft ping of another email arriving in your inbox. You click it and are instantly filled with dread as you’re asked to organise a corporate gathering for over 30 people. If you didn’t before, you are now fantasising about resigning and running off to a beachside paradise away from the hardship of dealing with people. We get it. Event planning is beyond stressful even without the pressure of the word ‘corporate’ slapped to the front of it. There are so many things that can go wrong anywhere, anytime! However, this doesn’t always have to be the case. We can expect things to go wrong and be prepared to face them! That’s why we will be sharing some tips for mastering event planning, which you can apply to everything—even a simple birthday party! Where do I even start? Before frantically searching Google for every hotel or venue available, it is vital to take a step back and understand the purpose of holding the event. To begin with, answer these two questions: • What is the purpose of this event? This may sound simple, but you’d be surprised how many people stray from the purpose because they don’t have a clear direction when deciding what to book. By understanding why this event is being held, you will know not only the tone but also the type of people who will be attending. • How many people will be attending? Now that you know the type of guests you will be accommodating, it is good early on to have a rough idea of how many people, even though this may change to be either less or more. Having a number will help you decide on what venue, catering, and the overall logistics. Create a Checklist! Sounds simple enough, right? By now, you should have specific details already about your event, such as: • Number of guests • Date for the event • Requirements You must expand on these points to create a successful checklist that will aid your planning. If you have X number of guests, look for a venue that can hold X number—or, even better, has space for more! It doesn’t matter if you have fewer guests, but you want to be prepared in case you have more. Otherwise, you risk finding a different venue at the last minute, which would be less than ideal, especially considering venue availability. Requirements can range from catering options to entertainment and overnight accommodations. You can expand on this, such as if there’s accommodation you need to find parking nearby etc. By listing this out, you can tick off what has been sorted and see what you still need to research, which ties into the next key principle. Research and Compare While it may be tempting to choose the first venue you find for the event, it’s always best to have at least five different options that fit your needs. Compare the costs, benefits, and location of each. This way, you have flexibility and a backup plan if your first choice falls through. Plus, you can keep the information for future events! Budgeting Budgeting is crucial in event planning. Before booking anything, determine the maximum amount you’re allowed to spend and prioritise how much you want to allocate to each category (venue, catering, entertainment, etc.). Be realistic. If you splurge on one area, you may have to compromise on others. It's a balancing act, but one that ensures you stay on track financially. A great tip is to leave some wiggle room in your budget for unexpected costs, such as last-minute additions or unforeseen expenses. Clear communication! Even after following all these steps, things can still go wrong. Always have a backup plan. Whether it’s extra supplies, another entertainment option, or alternate transportation for your guests, being prepared for the unexpected will save you from a potential disaster. Ensure people, venues, and key contacts are updated with information. Communicate expectations clearly and confirm all details at least a week before the event. It’s better to double-check than to deal with last-minute chaos. Do These Tips Work? Yes, they do! At Miss MPS, we apply these steps to our client tasks, from booking corporate meeting events, hotels, and transportation to organising mini golf hire and yacht rentals (yes, really!). We've seen it all, and our methods ensure smooth, successful events every time. Need help ensuring your events are successful? Contact us or visit our page —we’re happy to help make your next event one to remember!
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