Blog Post

The Changing Landscape Of Marketing

Suzy King

It appears we’re a risk adverse bunch. In fact, we actually prefer to do absolutely nothing according to research by Princeton psychologist and Noble Prize winner Daniel Kahneman.

Yet history shows us progress will continue whether we’re part of it not. Just look at smartphones. Giants like Nokia and Blackberry were caught out by sudden innovation, and today my life is on my phone! My contacts, calendar, social media profiles, camera, banking, emails, music and books are all under one device – I can even top of my electric on the move thanks to my smartphone.

When it comes to business advertising and marketing, businesses have to look beyond old-school techniques and ‘the norm’ to connect with a more savvy, research-led audience. If huge companies can be caught out, the pressure is on small businesses to keep on top of – and get the most out – latest innovations.

Want proof that it’s worth it? Nokia held over 50% of the smartphone market, and collapsed to a mere 3%. At the start of 2018, they were back to 3rd in the UK – behind only Apple and Samsung.

84% of people trust online reviews as they do their friends

People hate being sold to, and the reality is you may not even get the opportunity to tell people why your business is great if your online presence stops them from picking up the phone in the first place.

As we have discovered, people also don’t like taking risks, and it’s important you consistently build trust. Fortunately, the above statistic shows that making the effort to build ‘social proof’ can hugely improve your conversion rate.

In an incredible competitive environment, ‘social proof’ is important; don’t expect people to take your word for it – testimonials and case studies should be on your website and throughout your social media consistently to demonstrate that you are established and trustworthy.

82% expect an immediate response on sales or marketing questions

I remember first joining Facebook back in 2007 and there wasn’t anywhere near the amount of advertising that we now have popping up in our newsfeeds or at the side of our screens.

Did you know that, on your Facebook Business page, it can now link up to Facebook Messenger for instantaneous chats? Facebook also publicly publishes your response time; putting the pressure on you to be on the website permanently. Ignore it? Then anyone researching may think you have poor service, or don’t have the resources.

Social media is such a big part of our lives, it’s not just a way for friends to stay in touch with each other anymore, it’s now an expectation to be able to contact a business in the same way.

75% follow product links posted by friends on Facebook

With its billion strong userbase, Facebook has helped socialise buying experiences. People are far more likely to purchase as a result of seeing a post on Facebook than they are from an advert, or email campaign. They are also more likely to share their experience on social media, further helping the cause for marketeers.

But how do you get seen? It takes time to develop your Facebook Business page, create fresh content, seek out testimonials, find the right pictures, and time it all perfectly to maximise engagement. Then there’s finding more time to talk with your customers on social media and respond to reviews – and that’s the tip of the iceberg!

Is it sounding like a nightmare? You aren’t alone. The good news is that – through our company Miss MPS – I can take care of it for you! If you don’t know how to run a Facebook Business page, let alone set up an event, or reach out to a potential client base – I’m here.

Whether you think your social media needs a freshen up, or you have an event or product launch you really want to push, we can get things underway whilst you can get on with what you do best – running your business.

Give me or my colleagues at Miss MPS a call on 01732 757 870 to discuss how we can transform your company’s online presence.


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