Blog Post

The Changing Landscape Of Marketing

Suzy King

It appears we’re a risk adverse bunch. In fact, we actually prefer to do absolutely nothing according to research by Princeton psychologist and Noble Prize winner Daniel Kahneman.

Yet history shows us progress will continue whether we’re part of it not. Just look at smartphones. Giants like Nokia and Blackberry were caught out by sudden innovation, and today my life is on my phone! My contacts, calendar, social media profiles, camera, banking, emails, music and books are all under one device – I can even top of my electric on the move thanks to my smartphone.

When it comes to business advertising and marketing, businesses have to look beyond old-school techniques and ‘the norm’ to connect with a more savvy, research-led audience. If huge companies can be caught out, the pressure is on small businesses to keep on top of – and get the most out – latest innovations.

Want proof that it’s worth it? Nokia held over 50% of the smartphone market, and collapsed to a mere 3%. At the start of 2018, they were back to 3rd in the UK – behind only Apple and Samsung.

84% of people trust online reviews as they do their friends

People hate being sold to, and the reality is you may not even get the opportunity to tell people why your business is great if your online presence stops them from picking up the phone in the first place.

As we have discovered, people also don’t like taking risks, and it’s important you consistently build trust. Fortunately, the above statistic shows that making the effort to build ‘social proof’ can hugely improve your conversion rate.

In an incredible competitive environment, ‘social proof’ is important; don’t expect people to take your word for it – testimonials and case studies should be on your website and throughout your social media consistently to demonstrate that you are established and trustworthy.

82% expect an immediate response on sales or marketing questions

I remember first joining Facebook back in 2007 and there wasn’t anywhere near the amount of advertising that we now have popping up in our newsfeeds or at the side of our screens.

Did you know that, on your Facebook Business page, it can now link up to Facebook Messenger for instantaneous chats? Facebook also publicly publishes your response time; putting the pressure on you to be on the website permanently. Ignore it? Then anyone researching may think you have poor service, or don’t have the resources.

Social media is such a big part of our lives, it’s not just a way for friends to stay in touch with each other anymore, it’s now an expectation to be able to contact a business in the same way.

75% follow product links posted by friends on Facebook

With its billion strong userbase, Facebook has helped socialise buying experiences. People are far more likely to purchase as a result of seeing a post on Facebook than they are from an advert, or email campaign. They are also more likely to share their experience on social media, further helping the cause for marketeers.

But how do you get seen? It takes time to develop your Facebook Business page, create fresh content, seek out testimonials, find the right pictures, and time it all perfectly to maximise engagement. Then there’s finding more time to talk with your customers on social media and respond to reviews – and that’s the tip of the iceberg!

Is it sounding like a nightmare? You aren’t alone. The good news is that – through our company Miss MPS – I can take care of it for you! If you don’t know how to run a Facebook Business page, let alone set up an event, or reach out to a potential client base – I’m here.

Whether you think your social media needs a freshen up, or you have an event or product launch you really want to push, we can get things underway whilst you can get on with what you do best – running your business.

Give me or my colleagues at Miss MPS a call on 01732 757 870 to discuss how we can transform your company’s online presence.


by Clare Narramore 11 November 2024
When most people think of administrative roles, they often assume it’s all about answering calls, scheduling meetings, and managing email correspondence—the so-called "big three." It’s no surprise that this has led to a widespread perception that administrative work is monotonous, repetitive, and predictable. Well, at Miss MPS, we’re here to set the record straight: nothing could be further from the truth. In fact, our days are filled with exciting, unpredictable tasks that keep us on our toes—and we LOVE it. For those of you who have read our previous blog post , where we detailed the thrilling experience of organizing the charter of a private yacht for one of our clients (yes, that actually happened!) you might already have a sense of just how closely we work with our clients to ensure their lives run smoothly outside of just their business. A Tail-Wagging Adventure: Helping Our Client Move to Ibiza with Her Fluffy Companion Speaking of management, let’s dive into one of our more recent tasks, which illustrates the kind of unique and varied requests we handle at Miss MPS. One of our clients, a busy entrepreneur, recently decided to make a big move to Ibiza. Along with her, she was bringing her adorable, four-legged friend—a fluffy bundle of joy who plays an important part in her life just like her business endeavours. Therefore our job was to ensure that the move was as seamless as possible for both her and her dog. Now, moving abroad can be stressful enough, but when you throw a pet into the mix, there are a ton of logistics to consider. We dove into researching pet-friendly airlines and travel rules to make sure her beloved dog could join her on the journey. We checked out different travel policies and found the best options, so her furry friend can travel comfortably and safely! All our client will have to do is to pack her bags—and maybe throw in a pair of extra sunglasses for her dog to wear on the sunny beaches of Ibiza! We’re Problem Solvers, Not Just Assistants At Miss MPS, we’re more than assistants—we’re the ultimate problem solvers. Whether it’s planning events, handling the difficult part of travelling such as logistics, or managing surprise tasks (like pet relocations!), we tackle everything with creativity and a smile. No two days are ever the same, and that’s what makes our work so fun. Why We Love What We Do We get to know our clients, help them live their best lives, and handle everything from the big stuff to the small details. It’s a mix of personal and professional, and we wouldn’t have it any other way! Plus, who wouldn’t enjoy a job where one day, you’re organising a business meeting, and the next, you’re figuring out how to fly a dog to Ibiza in style? So, the next time someone tells you admin work is boring, send them our contact form . We’ll show them just how exciting and diverse our world is at Miss MPS!
by Clare Narramore 5 November 2024
Starting a small business can be very daunting, especially when other businesses in the same field are already established and continuing to grow with their current customer base, who clearly really like what they do. How do I compete and attract clients when they are the clear choice for new clients to go to? Well, believe it or not, the fact that they do stand out is what will aid you in developing a vital strategy that will differentiate your services and attract clients. Think of it as the student growing stronger than the master—except it’s a one-sided mentorship, as your competitors did not take you personally under their wing. We use a process called Competitor Analysis to research your competitors and, quite frankly, see what has worked for them and what hasn’t. Concerning our recent work, we conducted a competitor analysis on SUP board sellers for our client, comparing a wide range of companies and their insights to see what our client could add to their strategy. You can fill out our form to test your business today! So, what can I learn from my competitors? Strengths and Weaknesses: There is no better way to identify your own strengths and weaknesses than by examining your competitors and how they are perceived. Finding out things such as your competitor’s huge brand awareness or low prices isn’t supposed to deter you. By learning this, you can see what to include in your business strategy because, clearly, customers like this! Furthermore, the identified weaknesses can serve to help you understand where you might have an advantage, filling the gaps your competitors have left. These insights provide you with the opportunity to offer a more complete or improved solution to your audience. The Market You Operate In: Your competitors are a reflection of your market. By studying them, you gain a deeper understanding of who your target customers are, what motivates their decisions, and which trends are driving the industry. Do your competitors focus on premium pricing? Or do they win over customers with affordable rates and fast service? This kind of knowledge helps you position your own offering in a way that resonates with the current market demand. Spot Industry Trends: By researching competitors over time, you can spot emerging trends and shifts in consumer preferences. Do your competitors emphasise sustainable practices? Are they focusing more on digital platforms or offering unique payment options? These trends can serve as valuable opportunities to align your business with the direction the market is moving, ensuring you remain relevant and ahead of the curve. Future Business Strategies: Competitor analysis doesn’t just offer a snapshot of the current landscape; it helps predict future moves. Observing how businesses evolve their products, customer service approaches, or marketing strategies can offer hints about where the market is headed. This foresight allows you to stay agile and plan proactively instead of reactively. Conclusion: Using Research to Drive Your Success By including a well-structured research process, such as competitor analysis, in your business strategy, you stay informed and gain an advantage over your competition. Analysing what works and what doesn't in your industry helps you improve your offering and establish your own unique position. Research empowers you to innovate, improve, and, ultimately, outperform your competition. Whether capitalising on their weaknesses or adopting industry trends before they become mainstream, staying competitive is all about staying informed. Want to give your business a competitive edge? See our page on Competitor Research or contact us directly on our email and we’ll help you use the power of research today!
by Clare Narramore 28 October 2024
Imagine this: it’s a busy day in the office, the phone won’t stop ringing, and you’ve received the nth email from someone you really don’t want to deal with. Now, you are looking at the clock, wondering how it is only 9:20 am on a Monday and if it isn’t too early to go on your lunch break. Then you hear it—the soft ping of another email arriving in your inbox. You click it and are instantly filled with dread as you’re asked to organise a corporate gathering for over 30 people. If you didn’t before, you are now fantasising about resigning and running off to a beachside paradise away from the hardship of dealing with people. We get it. Event planning is beyond stressful even without the pressure of the word ‘corporate’ slapped to the front of it. There are so many things that can go wrong anywhere, anytime! However, this doesn’t always have to be the case. We can expect things to go wrong and be prepared to face them! That’s why we will be sharing some tips for mastering event planning, which you can apply to everything—even a simple birthday party! Where do I even start? Before frantically searching Google for every hotel or venue available, it is vital to take a step back and understand the purpose of holding the event. To begin with, answer these two questions: • What is the purpose of this event? This may sound simple, but you’d be surprised how many people stray from the purpose because they don’t have a clear direction when deciding what to book. By understanding why this event is being held, you will know not only the tone but also the type of people who will be attending. • How many people will be attending? Now that you know the type of guests you will be accommodating, it is good early on to have a rough idea of how many people, even though this may change to be either less or more. Having a number will help you decide on what venue, catering, and the overall logistics. Create a Checklist! Sounds simple enough, right? By now, you should have specific details already about your event, such as: • Number of guests • Date for the event • Requirements You must expand on these points to create a successful checklist that will aid your planning. If you have X number of guests, look for a venue that can hold X number—or, even better, has space for more! It doesn’t matter if you have fewer guests, but you want to be prepared in case you have more. Otherwise, you risk finding a different venue at the last minute, which would be less than ideal, especially considering venue availability. Requirements can range from catering options to entertainment and overnight accommodations. You can expand on this, such as if there’s accommodation you need to find parking nearby etc. By listing this out, you can tick off what has been sorted and see what you still need to research, which ties into the next key principle. Research and Compare While it may be tempting to choose the first venue you find for the event, it’s always best to have at least five different options that fit your needs. Compare the costs, benefits, and location of each. This way, you have flexibility and a backup plan if your first choice falls through. Plus, you can keep the information for future events! Budgeting Budgeting is crucial in event planning. Before booking anything, determine the maximum amount you’re allowed to spend and prioritise how much you want to allocate to each category (venue, catering, entertainment, etc.). Be realistic. If you splurge on one area, you may have to compromise on others. It's a balancing act, but one that ensures you stay on track financially. A great tip is to leave some wiggle room in your budget for unexpected costs, such as last-minute additions or unforeseen expenses. Clear communication! Even after following all these steps, things can still go wrong. Always have a backup plan. Whether it’s extra supplies, another entertainment option, or alternate transportation for your guests, being prepared for the unexpected will save you from a potential disaster. Ensure people, venues, and key contacts are updated with information. Communicate expectations clearly and confirm all details at least a week before the event. It’s better to double-check than to deal with last-minute chaos. Do These Tips Work? Yes, they do! At Miss MPS, we apply these steps to our client tasks, from booking corporate meeting events, hotels, and transportation to organising mini golf hire and yacht rentals (yes, really!). We've seen it all, and our methods ensure smooth, successful events every time. Need help ensuring your events are successful? Contact us or visit our page —we’re happy to help make your next event one to remember!
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